CATEGORY: Book

Alice Oehr
Off to the Market
Medium: Digital

I wanted the illustrations to contain a lot of texture and to pay the proper testament to the vibrant overload of colour that is the market. I included a Fluoro ink in the mix to provide a strong contrast against the greens and more organic shades of the fresh produce. I used the fluoro orange liberally throughout the book on market signs, produce boxes, people’s clothing and on the fruit & veg itself, which gave it a slightly playful quality. I created most of the shapes out of paper, then added layers of texture using pencil, pastel and ink. I added linework and some patterns and pieced it all together on the computer, which allowed the freedom to play with the layout at the final stage.

Client: Scribble
Art Director: Miriam Rosenbloom

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