For Gen Z, TikTok Is the New Search Engine

CATEGORY: Editorial

Shira Inbar
For Gen Z, TikTok Is the New Search Engine
Medium: 3D artwork and animation

Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. This animated illustration attempts to visualize the vibrant, seductive, interactive, and dynamic world of TikTok, as well as its young users who are represented by a pair of curious eyes in the center. As the continuous flow of information moves from side to side, the eyes follow closely.

Client: The New York Times
Art Director: Molly Bedford

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