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CATEGORY: Surface-Product Design

Anna Sun
Aztec Brand Universe
Medium: Digital Vector Artwork

To rebrand Aztec, a privacy network on Ethereum, an illustrated universe has been created, where Aztec is a safe utopian land, collected of islands symbolising projects. All projects/islands are interconnected by circuitry and underlying math that makes the network stronger. People living on Aztec land are happy, financially independent people, who enjoy operating their crypto assets privately with Aztec. To symbolise privacy, we made people float, not walk, to leave no trace. The visual system created for Aztec land has been later extended to a variety of other product, web and social media communication graphics for a cohesive and recognisable brand style.

Client: Staff Only for Aztec
Art Director: Anna Sun

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