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CATEGORY: Advertising

Inma Hortas
Adidas Running UB22 Shoes campaign in socials
Medium: Digital: Procreate, Adobe Illustrator

The new Adidas UltraBoost 22 are specially designed for women by women. There is a strong reference to the runner’s high. This is a celebration of this endorphin boost and the incredible impact that running has on a positive mental health whilst keeping the UB22 itself central to the illustration. The whole campaign includes letterings and assets for animation. #bodypositivity #diversity #everyoneisawesome

Client: Adidas x We Are Social
Art Director: Polly Norkett, Doug Stewart

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