A car advertisement without a real car- IM What I AM
Medium: Digital Media
What consumers in the new era need is not a brand-new smart car brand, and they don’t understand what the “overall and in-depth intelligence of whole car” can bring. In this case, W is away from the standardized parameters that are used for propagation, abandons the transmission of dry product selling points, but tells the simple insight of travel in the new era.
Art Director: 3Water Li
Artist Website >