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CATEGORY: Animation

Meijia Xu
A car advertisement without a real car- IM What I AM
Medium: Digital Media

What consumers in the new era need is not a brand-new smart car brand, and they don’t understand what the “overall and in-depth intelligence of whole car” can bring. In this case, W is away from the standardized parameters that are used for propagation, abandons the transmission of dry product selling points, but tells the simple insight of travel in the new era.

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Client: IM Motors
Art Director: 3Water Li

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