CATEGORY: Animation

AWARD: SILVER
Meijia Xu
A car advertisement without a real car- IM What I AM
Medium: Digital Media

What consumers in the new era need is not a brand-new smart car brand, and they don’t understand what the “overall and in-depth intelligence of whole car” can bring. In this case, W is away from the standardized parameters that are used for propagation, abandons the transmission of dry product selling points, but tells the simple insight of travel in the new era.

View Animation

Client: IM Motors
Art Director: 3Water Li

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