Nicolas Ortega
To Fight Tomorrow's Pandemic, We Need to Think Like the Military Today
Medium: Digital

The article discusses a simple premise: We have failed to prepare for a war against microbes with the same urgency and resolve as we do a conventional war. And the difference shows in the business models we bring to each fight. Pandemics have become a threat on the scale of thermonuclear war. We must start treating them that way, making the investment and ensuring a stable supply chain for the tools and weapons we all need. We can see the consequences of past inattention right now. We must not again allow the un- thinkable to become inevitable. The visual intend to depict the tone of the article creating -real- war patch for this healthcare battle.

Client: Fortune
Art Director: Peter Herbert

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