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Leonardo Santamaria
The Right Question Changes Everything Campaign: The Day the Dinosaurs Died
Medium: Digital

Illustration for The New Yorker’s “Right Question Changes Everything” ad campaign as part of their ninety-fifth anniversary. This illustration is for a piece called “The Day The Dinosaurs Died” and chronicles the moment the asteroid hit the Yucatan peninsula. It originally was going to be an ad campaign in print (billboards, etc.) but due to COVID-19 and how workers shifted to WFH, the campaign transitioned to digital-only.

Client: The New Yorker
Art Director: Nicholas Blechman

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