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Leon Edler
The Guardian Subscription Pack
Medium: Digital illustration printed onto card and paper.

The brief from the Guardian was to create illustrations for the welcome pack that new subscribers of the paper would receive. The concept was to turn the packaging into a little newsagent. The outside of the packaging shows the outside of the shop and when the pack is opened, it reveals the inside of the shop. I also produced a range of characters who read the paper to promote the service on busses, posters and online.

Client: The Guardian
Art Director: Creative Director: Sam Jacobs | Design Director: Liam Smith | Copywriter: Octavia Welby

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