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Bijou Karman
Rebranding The Humanities
Medium: Pastel pencil on paper

I was tasked with rebranding the humanities department at Central New Mexico Community College. They were looking for empowering images to instill pride in the choice to pursue the humanities, and that evoked a ‚Äúmajor arcana.” I wanted to make the images cool, young, colorful, and happy- moving them away from a traditional institutional look.

Client: Central New Mexico Community College
Art Director: Marya Jones

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