Fernando Cobelo
Italian Etymologies
Medium: Mixed media

Illustrations for Zanichelli’s new campaign #ciboperlamente, which consisted of illustrating 21 etymologies. One for every letter of the Italian alphabet. These illustrations were printed into one million postcards and delivered free to people of Milano, Torino, Genova, Bologna, Firenze, Roma, and Cagliari.

Client: Zanichelli
Art Director: Gianluca Orazzi

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